Avani Gregg, a TikTok star, is only 18 years old, but her bold beauty features have already earned her over 35 million followers on the platform.
“I started off making paper artwork and thought to myself, ‘You know what? I’m going to put this in the makeup category.’ Gregg recently told Page Six Style at an event honoring her new Skechers collaboration, “So I started using my eyeliner as face paint and just… recorded it.”
In 2019, the Indiana native became a social media sensation when a viral transformation video involving insanely elaborate clown makeup that took upwards of six hours to complete went viral.
She’s since gone on to share lots more frightening and amazing beauty looks, as well as branching out into fashion content, as she’s always been interested about personal style.
Throughout high school, I didn’t repeat an outfit a single day, even to this day,” Gregg said.
Despite the fact that she is dating fellow TikToker Anthony Reeves, she dresses only for herself, telling us, “I will go and put on anything I like, and go, ‘Well, if I enjoy it, why does it matter?'”
Gregg is drawn to Ed Hardy tattoo prints, crop tops, and low-rise jeans, which is appropriate given that she was born in the year 2000. So it’s no surprise that she’s teamed up with Skechers, one of the most popular shoe brands of the 2000s.
The Skechers Uno is available in nine different hues, with hot pink being Avani Gregg’s favorite.
The social media sensation models the Skechers Uno sneaker in a new campaign, wearing it with anything from a fuchsia tulle gown and thick silver chains to her distinctive neon eyeliner and bubble braids.
“I just thought it was the ideal moment to demonstrate that I can also do something with shoes.” Gregg stated, “I’ve always been a Skechers fan.”
The Uno costs $80 and comes in a variety of colors, including black, white, and beige, as well as vivid blue, cherry red, and hot pink.
“Right when they sent me the original concept, I knew what I wanted to do with the colorways,” she shared. “I thought about what would catch people my age’s attention – everyone’s into the Y2K-type deal. In the end, I had eight different mood board pages!”
As for fans looking to find their own personal style? Gregg has one piece of advice: “Whatever you wanna wear, try it on. The worst that can happen is you don’t like it, and that’s why clothes aren’t attached to our bodies.”