WhatsApp has given the users a look at a controversial feature which will bombard its 1.5 billion users with potentially unwelcome content
It has released new details of an update which will show people adverts when they use the Instagram Stories-style Status feature, showing off pictures of how the ads will look.
However, this moneymaking scheme could backfire because users are already threatening to delete their accounts and use rival services such as Telegram.
Social media sage Matt Navarra shared pictures of the new feature on his Twitter account after they were shown at the FMS19 conference in Berlin.
The ‘Status Ads’ will launch in 2020 and mark a huge change for WhatsApp, which famously vowed to never introduce advertising before it was snapped by Mark Zuckerberg for $19 billion in 2014.
After Navarra shared images from the conference, WhatsApp users immediately threatened to abandon their accounts.
‘Nice. I’m sure half the users will switch over to Telegram,’ one person wrote.
Another Twitter user added: ‘Alright, well, goodbye WhatsApp.
‘Why the heck does Facebook think this is a good idea? People use WhatsApp for professional contacts and Facebook for pleasure.
‘I don’t want ads. I’d rather pay $50 a year to use it ad-free, same as always. Idiots.’
The advertising plan is rumoured to have contributed to a dramatic split between its founders and their owner/ overlord Mark Zuckerberg.
WhatsApp added: ‘These days companies know literally everything about you, your friends, your interests, and they use it all to sell ads.
‘When we sat down to start our own thing together three years ago we wanted to make something that wasn’t just another ad clearinghouse.’
This is all about to change.